Each of our rug collections have different essence in terms of style and design and represent a piece of Persia's culture in different eras.
SAROUK (SARUQ) rugs and carpets are characterized by both curvilinear and geometric patterns and come in both traditional and American styles. The traditional designs consist of Herati, Boteh, or Gul Hannai motifs in either an all-over or medallion layout. The medallion layout could have a hexagonal, oval, diamond, round, or angular floral shape. The most interesting traditional design is a medallion-and-corner layout which consists of geometric yet very naturalistic floral motifs. SAROUK (SARUQ) rugs and carpets are very famous, however, it is not easy to determine true SAROUKs (SARUQs) from those of neighboring villages and cities.